Celebrated for its accessible luxurious and comfortable
loungewear, made a remarkable entrance at New York Fashion
Week with the launch of its Spring/Summer 2025 Collection. Held
at Cipriani, New York, this event marked a significant milestone
for the brand, as it took the prestigious fashion stage for the first
time, signaling a new chapter in its global journey.
The new collection, themed “Pure Comfort, Soft Elegance,”
embodies EKOUAER’s commitment to creating timeless pieces
that blend sophistication with comfort. The collection is
designed to inspire people to embrace their true selves,
celebrating the warmth of family and the beauty of everyday
life. Each piece is meticulously crafted, focusing on soft fabrics,
breathable comfort, and an enveloping warmth that makes it a
cherished addition to any wardrobe.
The event featured two distinct collections. The first, a
reflection of EKOUAER’s in-house design team, showcased an
array of elegant loungewear that exuded effortless chic while
being supremely soft and comfortable. Each piece of
loungewear was crafted from carefully selected, breathable
fabrics and was meticulously tested and refined to ensure
optimal comfort and fit.
The second collection, titled “Floral Moments,” was a special
runway series created in collaboration with renowned Italian
designer Isabella Cortese, co-founder of Nube Studio. This
exclusive collection draws inspiration from the simplicity of
minimalism and the beauty of nature, capturing the essence
of three distinct floral moments: the early morning mist, the
golden sunset, and the serene midnight.By seamlessly
blending minimalism with the beauty of natural flowers,
Ekouaer and Isabella Cortese are crafting not just a visual
aesthetic but also a philosophy of life—a journey of exploring
both nature and the inner self.
The significance of EKOUAER’s debut at New York Fashion Week
cannot be overstated. This event represents a pivotal moment
in the brand’s journey towards global recognition. Driven by a
commitment to express its core values on one of the most prestigious fashion stages, EKOUAER seeks to convey a sense of
comfort and tranquility, emphasizing simplicity and freedom in fashion.
Its presence at NYFW is not just about displaying
collections, but about communicating a deeper mission to
inspire and connect with audiences worldwide. The brand aims
to reinforce its identity and invite a broader audience to
engage with its vision.
