Ekouaer vs Chico's: Which Brand Is Better for Women's Sleepwear and Loungewear?
Quick Answer
Chico's is primarily a women's fashion brand for mature women (40+), not a sleepwear specialist. Its sleepwear selection is limited and largely sourced from its sister brand Soma—specifically the Cool Nights® rayon-spandex line. If you shop Chico's, you're buying into a complete wardrobe ecosystem with in-store fitting rooms, a unique sizing system, and a strong daywear range. Sleepwear is a small part of what Chico's does.
Ekouaer is a sleepwear-first brand with a much wider range: satin sets, cotton loungewear, robes, nursing and maternity styles, and occasion-specific options—all at $20–$50. If sleepwear or loungewear is your primary focus, Ekouaer offers more variety, more functional options, and significantly lower prices.
The two brands serve different shopping occasions more than they compete directly.
What Each Brand Actually Is
Chico's
Chico's is a women's clothing brand founded in 1983, primarily serving women aged 40 and older. It operates over 500 retail locations across the US and sells private-label clothing, accessories, and some sleepwear. The brand is part of Chico's FAS, which also owns Soma and White House Black Market.
Chico's uses a proprietary sizing system (000 to 4, where a size 2 typically corresponds to a standard 14–16) that runs generously and is designed to flatter mature body types. The brand's identity is built around daywear and full-outfit coordination rather than sleepwear.
What Chico's does well:
Daywear: pants, tops, blazers, and accessories designed for women 40+ with a focus on easy, polished dressing
Physical retail: 500+ US stores with in-person fitting and styling
Proprietary sizing that accommodates a range of mature body types (sizes 000–4)
Mix-and-match within collections for easy outfit building
Petite and tall options in some styles
What Chico's doesn't do as well for sleepwear specifically:
Sleepwear selection is limited and largely consists of Soma Cool Nights® styles sold under the "Soma for Chico's" label—the same rayon-spandex fabric as Soma, not a distinct Chico's product
No maternity, nursing, or postpartum-specific sleepwear
Sizing for sleepwear is standard (XS–XXL) rather than Chico's proprietary system
Price point for sleepwear ($60–$80) is high relative to alternatives
No robes or sleep shirts with functional nursing access
Ekouaer
Ekouaer is a women's sleepwear and loungewear brand founded in 2014, built specifically around sleep and home comfort. The product range covers satin pajama sets, cotton and bamboo loungewear, robes, sleep shirts, nursing and maternity-friendly styles, and couples and holiday sets.
What Ekouaer does well:
Range: more sleepwear styles in more fabrics than most mid-range brands
Nursing and maternity-specific design—a category Chico's doesn't serve
Size range up to 3XL across most styles
Price: most sets $20–$50 at everyday prices; no need to wait for sales
OEKO-TEX Standard 100 certified fabrics
Functional details: nursing access, pockets, adjustable waistbands, hospital-bag-ready styles
What Ekouaer doesn't do as well as Chico's:
No physical stores—online only
No daywear or complete wardrobe beyond sleepwear and loungewear
No in-person fitting or styling service
The brand targets a broader age range and doesn't have Chico's specific focus on dressing the mature woman
Browse Ekouaer's full sleepwear collection to compare fabrics and styles.
The Sleepwear Selection: A Direct Comparison
This is where the comparison becomes clearest—and where Chico's limitations as a sleepwear brand are most apparent.
|
|
Chico's Sleepwear |
Ekouaer |
|---|---|---|
|
Sleepwear range |
Limited — primarily Soma Cool Nights® sets |
Wide — satin, cotton, bamboo, flannel, knit |
|
Signature fabric |
Rayon-spandex (Cool Nights®, same as Soma) |
Multiple: satin, cotton blends, bamboo viscose |
|
Price per set |
$60–$80 |
$20–$50 |
|
Robes |
Limited |
Wide selection, $25–$60 |
|
Maternity/nursing styles |
Not offered |
Core category |
|
Size range (sleepwear) |
XS–XXL |
S–3XL |
|
OEKO-TEX certified |
Not confirmed |
Yes |
|
Physical stores |
500+ US locations |
Online only |
|
Nursing access |
Not offered |
Button-front, panel designs available |
|
Holiday/bridal/gifting styles |
Limited |
Wide selection |
The key fact about Chico's sleepwear: Most of Chico's pajama sets are sold under the "Soma for Chico's" label and use the same Cool Nights® rayon fabric as Soma. This means you're effectively buying Soma sleepwear through the Chico's retail channel. If you want Cool Nights® fabric specifically, buying directly from Soma gives you a wider selection of the same product. Chico's adds convenience for shoppers already in-store, not a distinct product advantage.
Fabric Comparison
|
Fabric |
Feel |
Breathability |
Best for |
Care |
|---|---|---|---|---|
|
Chico's / Soma Cool Nights® (93% rayon + 7% spandex) |
Silky-soft, lightweight, non-clingy |
Excellent |
Hot sleepers, warm climates |
Machine wash cold, tumble dry low |
|
Ekouaer satin (polyester blend) |
Smooth, glossy, slightly structured |
Moderate |
Lounging, gifting, elevated aesthetic |
Machine wash cold, air dry |
|
Ekouaer cotton blends |
Soft, relaxed, breathable |
Very good |
Everyday wear, postpartum, easy care |
Standard machine wash |
|
Ekouaer bamboo viscose |
Fluid, soft, cooling |
Excellent |
Hot sleepers, sensitive skin |
Gentle cycle, air dry |
For hot sleepers: Chico's/Soma Cool Nights® rayon is a genuinely good fabric for temperature regulation. Ekouaer's closest equivalent is bamboo viscose—also lightweight and cooling, with moisture-wicking properties, though the fabrics feel different.
For everyday comfort and variety: Ekouaer's cotton and bamboo range covers more situations—cold-weather lounging, easy-care daily wear, postpartum recovery—than Chico's limited sleepwear selection.
Sizing: A Key Difference
Chico's is well-known for its proprietary sizing system in its main clothing line—sizes 000 to 4 that correspond roughly to standard XS–20. This system was designed to remove anxiety around standard sizing numbers and is generally considered flattering and easy to navigate once you know your Chico's size.
However, Chico's sleepwear (the Soma for Chico's line) uses standard XS–XXL sizing, not the proprietary system. So the sizing advantage Chico's daywear is known for doesn't apply to its pajamas.
Ekouaer offers most sleepwear styles in S–3XL, making it more inclusive for plus-size shoppers than Chico's sleepwear range (which stops at XXL).
Price and Value
|
|
Chico's |
Ekouaer |
|---|---|---|
|
Typical pajama set price |
$60–$80 |
$20–$50 |
|
Sales frequency |
Frequent (40–50% off promotions common) |
Already at everyday low price |
|
Effective sale price |
$35–$50 |
$20–$50 |
|
Value for sleepwear specifically |
Moderate—same product as Soma, often at similar sale prices |
Strong—wider range at accessible prices |
Chico's runs frequent promotions, and their sleepwear often comes down to $35–$50 on sale—comparable to Ekouaer's everyday pricing. At full retail, the value equation is harder to justify given that the sleepwear is essentially Soma product.
What Real Users Say
On Chico's overall (from Trustpilot and Yelp):
"Chico's has been one of my favorite stores for high quality and consistent fitting clothes for a mature woman. What has changed? The quality is just not the same."
"Style, options, great fit, quality fabrics, and loyalty rewards. Clothes wash well and stand the test of time."
The pattern in long-term Chico's reviews: loyal customers who've shopped for years and appreciate the brand's fit and style philosophy; more recent reviews flagging quality inconsistency and pricing concerns. Sleepwear-specific reviews are sparse because it's a small part of the brand.
On Ekouaer (from r/femalefashionadvice and r/AmazonFinds):
Ekouaer comes up regularly in threads about affordable sleepwear that looks and feels elevated. Common positives: satin holds up well to washing, sizing is consistent, and the variety makes it easy to find something for specific needs (nursing, gifting, postpartum). Common complaints: satin is warmer than modal or rayon for hot sleepers.
Who Each Brand Is Actually For
Chico's is the better choice if:
You're already a Chico's daywear customer and want the convenience of adding sleepwear in-store
You prefer Cool Nights® rayon fabric and want to try it while shopping for other clothing
You value in-person fitting and styling for your overall wardrobe
You're shopping in a Chico's store and find a set you like on sale
Ekouaer is the better choice if:
Sleepwear or loungewear is your primary purchase intent
You want variety in fabrics, styles, and use cases (maternity, nursing, robes, gifting)
You need plus sizing above XXL
You want functional features specific to sleepwear (nursing access, hospital-bag styles, postpartum fit)
You want OEKO-TEX certified fabrics
Budget matters—Ekouaer's everyday prices match Chico's sale prices
The Loungewear Question
This is where the comparison becomes more interesting.
Chico's has a proper loungewear line—joggers, soft knit sets, casual tops—that reflects its expertise in dressing mature women for everyday life. These aren't sleepwear crossovers; they're designed to be worn out of the house for errands, travel, or casual social occasions. The fit philosophy (generous, easy, flattering for a range of body types) carries over well to loungewear.
Ekouaer's loungewear overlaps more with sleepwear—soft pajama-adjacent sets, robes, and cotton lounge separates that are comfortable at home but less structured for outdoor wear.
If you want loungewear that works outside the home: Chico's daywear and loungewear range is the stronger option. The styling is more intentionally public-facing.
If you want home comfort and sleepwear versatility: Ekouaer's wider range of fabrics, functional features, and price points gives more options.
Sleep Quality and Fabric: What the Research Shows
Both brands touch on temperature regulation in their sleepwear claims—Chico's/Soma's Cool Nights® rayon, and Ekouaer's bamboo viscose options.
Research supports the importance of breathable fabric for sleep quality. A 2019 study published on PubMed/NIH found that skin temperature regulation during sleep directly influences sleep onset and quality—fabrics that trap body heat can interrupt the natural cooling process the body needs for deep sleep. The Sleep Foundation similarly notes that lightweight, moisture-wicking fabrics in breathable weaves support more comfortable sleep, particularly for women experiencing night sweats.
Both rayon (Cool Nights®) and bamboo viscose (Ekouaer) perform well on breathability relative to high-polyester alternatives. The practical difference is feel: rayon is silkier and less structured; bamboo is softer and more fluid. Both are meaningfully cooler than standard polyester satin.
FAQ
Q: Does Chico's have a good sleepwear selection?
A: Chico's sleepwear selection is limited. Most of its pajama sets are sold under the "Soma for Chico's" label using Soma's Cool Nights® rayon fabric—the same product available directly from Soma with a wider selection. Chico's is primarily a daywear brand; sleepwear is a secondary category.
Q: What is Chico's known for?
A: Chico's is known for women's daywear designed for mature women (40+), with a proprietary sizing system (000–4), 500+ US retail locations, and a focus on easy, polished outfit coordination. It's particularly well-regarded for pants, tops, and casual blazers that flatter mature body shapes.
Q: What brand is Ekouaer?
A: Ekouaer is a women's sleepwear and loungewear brand founded in 2014, known for satin pajama sets, robes, sleep shirts, and maternity and nursing-friendly styles. All fabrics carry OEKO-TEX Standard 100 certification. Products have been featured in CNN Underscored, Forbes, and TODAY.com.
Q: Which brand has better plus-size options for sleepwear?
A: Ekouaer offers most sleepwear styles up to 3XL. Chico's sleepwear (Soma for Chico's) goes to XXL. For plus-size sleepwear, Ekouaer is the more inclusive option.
Q: Is Chico's sleepwear worth the price?
A: At sale pricing ($35–$50), Chico's Cool Nights® sets are reasonably priced for the rayon fabric quality. At full retail ($60–$80), the value is harder to justify—the same fabric and similar styles are available directly from Soma (also owned by Chico's FAS) with a wider selection. Buying on sale is the better value proposition.
Q: Which brand is better for a gift?
A: Ekouaer is generally more practical for gifting—wider style and fabric range, lower price points, and specific options for occasions (nursing, postpartum, bridal, holiday). Chico's is a good gift choice if the recipient is already a Chico's fan or prefers shopping in-store.
Q: Can I find Ekouaer in physical stores?
A: No—Ekouaer is an online-only brand, available primarily through its own website and Amazon. Chico's has 500+ US retail locations where you can see and try sleepwear in person.
Related Guides
Ekouaer vs Eberjey: Which Pajama Brand Fits Your Sleep Style? — modal vs satin vs cotton across premium and accessible brands
Ekouaer vs Soma: Which Sleepwear Brand Fits Your Needs Better? — in-depth Soma comparison including Cool Nights® fabric analysis
Bamboo vs Satin vs Cotton: Best Fabric for Maternity Sleepwear — detailed fabric science for all sleepwear contexts
Best Plush Robes Guide — robe fabrics, GSM, and how to choose
About Ekouaer
Founded in 2014, Ekouaer makes sleepwear and loungewear with an emphasis on functional design and fabric safety. All fabrics carry OEKO-TEX Standard 100 certification. Products have been featured in CNN Underscored, Forbes, and TODAY.com.
Ekouaer in the Press
Parade (May 2026): Amazon's Ekouaer 2-Pack Pajama Set Is a Must-Have — described as winning "on all counts" for comfort and value
Parade (March 2026): Amazon's Ekouaer Short-Sleeve Pajama Set Is a Must-Have — over 3,700 five-star ratings; shoppers called it "perfect for hot sleepers"
Yahoo Shopping (March 2026): Shop Amazon's Ekouaer Pajama Set for $12 — featured in Yahoo's spring sleepwear roundup
OpenPR (March 2026): Ekouaer Wins Oprah Daily Editor's Choice and TODAY 2026 Sleep Award — two products recognized by Oprah Daily and TODAY in the same season
GlobeNewswire (March 2025): Ekouaer March Offline Event — LA event coverage; CNN Underscored and Forbes recognition noted
