Celebrate EKOUAER’s 9th Anniversary with NYFW-Inspired Styles and Discounts

New York, United States - To celebrate EKOUAER's 9th anniversary, EKOUAER looks back on its significant milestones and prepares for its future. Since its launch on Amazon in 2015, EKOUAER has been known for creating loungewear that embodies both comfort and elegance. It experienced rapid growth, achieving over $265.8 million in revenue by 2023. Currently, EKOUAER provides comfortable, skin-friendly sleepwear to tens of millions of users in over 180 countries and regions around the world, further demonstrating its global influence. The year 2024 marked another major milestone as EKOUAER made its debut at New York Fashion Week (NYFW), a testament to its evolution and prominence in the fashion world.

At NYFW, EKOUAER unveiled its Spring/Summer 2025 collection at Cipriani, 25 Broadway, New York, under the show slogan "Pure comfort, soft elegance." This debut symbolized the brand's entry into a prestigious fashion arena, further reinforcing its reputation for blending luxury with accessibility. Supermodel Helena Christensen graced the runway, wearing an iconic pajama set crafted from satin, emphasizing both elegance and comfort.
From its inception in 2015, EKOUAER has been driven by a commitment to softness and comfort, carefully selecting fabrics that provide a breathable, warm, and gentle experience. This dedication allows wearers to embrace relaxation, whether curling up with a good book or creating lasting memories with loved ones. The event gained widespread attention, with the brand's advertisement lighting up Times Square on the Nasdaq screen and a feature article in Women’s Wear Daily (WWD), one of fashion's top media outlets.
To commemorate our anniversary, EKOUAER is offering up to 30% off select items on official website. This celebration provides customers with a unique opportunity to purchase exclusive pieces from the NYFW collection, including the same outfit Helena Christensen wore on the runway. The pajama top is designed with a notch collar, button front, v-neck, and contrast piping, paired with elastic waist pants, offering a sophisticated lounging option. You can shop this piece at here. Ekouaer Classic Satin Pajama Set

Additionally, another exclusive Spring/Summer 2025 item will be available early — a lightweight two-piece satin pajama set featuring a pullover tee and long pants, perfect for those seeking a silky, comfortable fit. This must-have for fashion enthusiasts can be found at here. Ekouaer Women's Satin Silky Pajama Set

Beyond these NYFW pieces, more EKOUAER’s best-selling fall and winter essentials are available at discounted prices. These selections highlight the brand’s renowned comfort and style, making them ideal for the approaching cooler months. Customers can take advantage of these deals during the anniversary celebration and look forward to additional discounts during the upcoming fall Prime Day.

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