Our Story

Ekouaer is a leading loungewear brand that has sold hundreds of millions of pieces of clothing through worldwide, since it was founded in 2015. Ekouaer makes high quality and comfortable clothing with affordable prices that can bring people ease and relaxation during leisure time.

“ We provide natural premium materials. ”

We wholeheartedly believe that comfortable clothing will bring users a pleasant mood and a relaxing experience.Hence, as a useroriented brand, Ekouaer always focuses on the fabric and the style of clothes. We have long been a pioneer in improving fit and sleeping comfort. Adhering to 'define your comfort'.Our designers and fabric developing teams have been working closely, in order to research and test for all kinds of fabric combinations.From natural fibers to recycled fibers, from cotton, linen to wool, and tencel. We have been testing and innovating over and over again, to bring Ekouaer users a variety of breathable and comfortable choices.

“ Ekouaer will remember our original intention and strive to be better. ”

Since our brand was established, we have been constantly discovering the needs of our customers and constantly working to meet them.With the support of the customers from 180 countries and regions worldwide,Ekouaer will remember our original intention and strive to be better.

Our Misson

When we started to build our apparel brand Ekouaer, our core mission was always to bring high quality and comfortable clothing to our customers. At Ekouaer, We want our customers to “define their comfort”. We believe in creating quality products for our customer's pursuit of a happy life. Guided by this mission, we have a fabric team to source the finest materials effortlessly in the market for our customer, and combining the feedback we gather from the customers, we are able to share those products and constantly improve them to meet customer's needs, which set us apart from other competitors, and become the leading brand in the loungewear category.
Quarantine has made people rediscover the joy of staying inside,which has accelerated the rise of the loungewear category. People want versatile everyday items they can wear to a virtual meeting and look professional and pulled together, but also feel entirely comfortable and effortless. The same applies to home items, people are choosing to invest in products which make another night-in feel a bit more special and elegant. This trend is completely integrated in our design,aligning with our brand value and core mission.

Our Story

Ekouaer is a leading loungewear brand that has sold hundreds of millions of pieces of clothing through worldwide, since it was founded in 2015. Ekouaer makes high quality and comfortable clothing with affordable prices that can bring people ease and relaxation during leisure time.

“ We provide natural premium materials. ”

We wholeheartedly believe that comfortable clothing will bring users a pleasant mood and a relaxing experience.We have long been a pioneer in improving fit and sleeping comfort. From natural fibers to recycled fibers, from cotton, linen to wool, and tencel. We have been testing and innovating over and over again, to bring Ekouaer users a variety of breathable and comfortable choices.

“Discovering the needs of customers and strive to meet them ”

With the support of the customers from 180 countries and regions worldwide,Ekouaer will remember our original intention and strive to be better.

Our Misson

When we started to build our apparel brand Ekouaer, our core mission was always to bring high quality and comfortable clothing to our customers. At Ekouaer, We want our customers to “define their comfort”. We believe in creating quality products for our customer's pursuit of a happy life.
Quarantine has made people rediscover the joy of staying inside,which has also prompted people to invest in products which make another night-in feel a bit more special and elegant. This trend is completely integrated in our design, aligning with our brand value and core mission.