Our Story
Founded in 2015, Ekouaer is a fashion brand dedicated to offering high-quality and comfortable sleepwear. Thanks to the unique and comfortable user experience from our self-developed fabrics, the Ekouaer brand is growing rapidly. We are currently providing comfortable, skin-friendly sleepwear to tens of millions of users in more than 180 countries and regions around the world.
“ WE CAREFULLY SELECTING EACH FABRIC. ”
At the beginning of our inception in 2015, our product experts went deep into the market, conducting in-depth interviews and extensive market research. In the process, our consumers share the same yearning for softness as we do. This resonance for softness inspires us to keep experimenting and improving, and we test the fits, experiment and adjust the design, carefully selecting each fabric, focusing on the softness of the touch, the breathable comfort and the warm enveloping feeling, to make each loungewear a warm and soft experience that gently embraces you. Imagine the freedom to curl up on the couch and enjoy a feast for the soul with a good book, or play games with your family, enjoy intimate interaction and competition, and dance around the kitchen to try out new recipes and create delicious memories together.....
“ OUR DESIGNS RESPECT AND REFLECT THE BEAUTY OF ALL SKIN TONES. ”
Since our brand was established, we have been constantly discovering the
needs of our customers and constantly working to meet them.With the support of the customers from
180 countries and regions worldwide,Ekouaer will remember our original intention and strive to be better.
" MORE THAN JUST LOUNGEWEAR "
More than just loungewear, EKOUAER represents a way of life that takes you into sweet dreams and makes every moment of life meaningful. We want to inspire you, empower you, inspire your self-confidence, and accompany you on your journey of self-discovery. Let's put on EKOUAER loungewear and enjoy this wonderful journey!
Our Misson
When we started to build our apparel brand Ekouaer, our core mission was always
to bring high quality and comfortable clothing to our customers. At Ekouaer, We want our customers to “define their
comfort”. We believe in creating quality products for our customer's pursuit of a happy life. Guided by this mission,
we have a fabric team to source the finest materials effortlessly in the market for our customer, and combining the
feedback we gather from the customers, we are able to share those products and constantly improve them to meet
customer's needs, which set us apart from other competitors, and become the leading brand in the loungewear category.
Quarantine has made people rediscover the joy of staying inside,which has
accelerated the rise of the loungewear category. People want versatile everyday items they can wear to a virtual meeting
and look professional and pulled together, but also feel entirely comfortable and effortless. The same applies to home
items, people are choosing to invest in products which make another night-in feel a bit more special and elegant. This
trend is completely integrated in our design,aligning with our brand value and core mission.
Our Story
Founded in 2015, Ekouaer is a fashion brand dedicated to offering high-quality and comfortable sleepwear. Thanks to the unique and comfortable user experience from our self-developed fabrics, the Ekouaer brand is growing rapidly. We are currently providing comfortable, skin-friendly sleepwear to tens of millions of users in more than 180 countries and regions around the world.
“ WE CAREFULLY SELECTING EACH FABRIC. ”
We wholeheartedly believe that comfortable clothing will bring users a
pleasant mood and a relaxing
experience.We have long been a pioneer in improving fit and sleeping comfort. From natural fibers to recycled fibers,
from cotton, linen to wool, and tencel. We have been testing and innovating over and over again, to bring
Ekouaer users a variety of breathable and comfortable choices.
“Discovering the needs of customers and strive to meet them ”
With the support of the customers from 180 countries and regions
worldwide,Ekouaer will remember our original
intention and strive to be better.
Our Misson
When we started to build our apparel brand Ekouaer, our core mission was
always to bring high quality and comfortable clothing to our customers. At Ekouaer, We want our customers to “define
their comfort”. We believe in creating quality products for our customer's pursuit of a happy life.
Quarantine has made people rediscover the joy of staying inside,which has
also prompted people to invest in
products which make another night-in feel a bit more
special and elegant. This trend is completely integrated in our design, aligning with our brand value and core mission.